Custom mega menu, video stories, product badges, optimized cart — a full redesign executed in 34 hours by The Deployer, with no app stacking.
A very specific brand design to reproduce
Mega menu, custom image gallery, video stories, product badges, personalized collection cards — every element of the site needed specific treatment that a standard theme couldn't deliver.
Replace a stack of functional apps
The cart, the stories, the categorized blog, the badges — everything relied on third-party apps. The goal was to regain technical control without losing the features.
Migrate with zero SEO or UX regressions
The migration had to preserve search rankings, navigation structure and the existing product experience — while delivering a cleaner, faster result.
Puissante had an existing theme that no longer reflected their brand identity. Custom mega menu, video stories on product pages, a specific image gallery, personalized product cards — all elements that required either apps or custom development.
With Theme FullStack, most of these features were built in natively or through lightweight extensions, with no stack of third-party apps.
Puissante is an intimate wellness brand with a very strong editorial identity — the theme had to reflect it faithfully, without compromising performance.
The golden rule of a successful migration: don't start from scratch. We first faithfully replicated the existing setup to protect performance, then leveraged FullStack's native capabilities to eliminate friction points.
Standard theme that didn't reflect the brand
Third-party stories app (management overhead)
External product badges app
Blog without native categorization
Standard menu with no customization
Dev dependency for every visual change
Native FullStack mega menu
Custom logo overflowing the header
Video stories embedded in the product gallery
Badges on product images
Personalized product and collection cards
1-click checkout button in the drawer
Blog with categories
Full branding of buttons and containers
Mapping of all components, UX behaviors, and active apps. Identification of friction points and native opportunities.
Faithful reconstruction — same structure, same content, same information architecture — on the FullStack foundation.
The cart managed by a third-party app is replaced by a native FullStack component. Reduced JS conflicts and immediate performance gains.
Video stories embedded in the product gallery, badges on images, 1-click checkout button in the drawer, branded buttons and containers — every visual detail of the brand reproduced natively.
Categorized blog, standalone breadcrumb on the FAQ, consolidated product and collection page templates, final pre-launch fixes — then sign-off by the Puissante team on December 30.
The FullStack Theme is not a generic theme. It is 6 years of expertise condensed into a single codebase — 100% proprietary and built for performance.
Every feature is built natively into the theme. No conflicting third-party apps, no asynchronous loading, no hidden technical debt.
FullStack is 100% proprietary code — not a third-party base, not a fork. It is the culmination of 6 years of cross-functional expertise: Shopify development, CRO, UX design, A/B testing, analytics, marketing, and human psychology.
Migration empowers teams to iterate independently without external dependencies. Every FullStack update automatically enhances your store.
“Puissante wanted a theme that felt like them — strong visual details, a smooth cart, built-in stories. FullStack made all of it possible without stacking apps.”
Thomas Giraud — Founder, Theme FullStack & The Deployer
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